Tom Fishburne: Marketoonist

We create content marketing campaigns with cartoons.

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multi-screen marketing

Arguably the biggest shift in consumer behavior in the last few years has been the explosion of devices and the number of screens in a consumer’s life. That has a major impact on media consumption and how marketers reach consumers. As Google reported, 90% of people juggle different devices when working toward a goal. As they move between devices, they […]

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pop-up advertising

Few marketing tactics are as hated as the pop-ad ad. A Harris Interactive poll last year showed that Americans find irrelevant pop-up ads even more annoying than ads for male or female enhancement. Yet marketers continue to use them, aggressively (MacKeeper is a personal pet peeve). Pop-up ads are 49% more noticeable than other online ads types. I’ve heard marketers […]

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real-time marketing

Superbowl is always a showcase of the state of marketing. This year’s Superbowl was dominated by social media war rooms all trying to replicate last year’s Oreo moment. During the Superbowl power outage in 2013, Oreo tweeted “Power out? No problem” with an image that simply said “You can still dunk in the dark”. Oreo was signaled out as a […]

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inside the mind of the consumer

It’s common for marketers to exaggerate the importance of their brands in consumers’ lives. Brand positioning statements are often written as if consumers constantly think and obsess about the brand. Social media from brands can make it sound like every consumer is a cult follower. In reality, even “brand loyalists” have complex lives completely separate from our brands. Brands can […]

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internet of things

Last week’s news that Google would buy Nest triggered a lot of discussion on the future of marketing (this cartoon was inspired by a joking tweet from Valleywag’s Sam Biddle). Nest makes smart home devices like learning thermostats (which I personally love) and smoke alarms, with the goal of creating a conscious home. It also collects a lot of data. […]

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big data

There’s a funny saying circulating with marketers right now on the current state of Big Data: “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Gartner recently released a report that 64% of companies are deploying or planning […]

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License Marketoonist comics License
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branded hashtags

Marketers have gone hashtag crazy. Beyond Twitter and Instagram, Facebook recently incorporated hashtags into its platform. Hashtags are appearing in TV ads and on packaging. Some marketers are referring to hashtags as the new URL. But there’s a fundamental difference between hashtags and a URL. Brands aren’t in control of hashtags. JPMorgan Chase discovered this the hard way a couple […]

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License Marketoonist comics License
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push notification marketing

Forrester recently released a report on the future of push notifications (those messages that apps send to your mobile device). “Moving forward, we expect to see push notifications integrated as a core component of any direct marketing and relationship program.” That goes for mobile devices, but also for all of the other connected devices like TVs, cars, and game consoles. […]

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License Marketoonist comics License
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holiday animation

I’m excited to share our first marketoon animation project — a holiday animation about cloud services for Kronos. We’ve been working with Kronos on a weekly cartoon for over three years, so it’s a treat to expand to animation with them. This project included the talents of Michael Jantze. I look forward to expanding more into animation in the New […]

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naughty or nice

Santa’s not the only one who keeps a list of naughty and nice. We live in the age of consumer empowerment. Consumers can instantly share feedback on a meal at Yelp, a plumber at Angie’s List, even an ex-boyfriend at Lulu. A Harvard Business School study showed that a one-star increase in Yelp leads to a 5 to 9 percent […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
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  • Free to use in blog posts View Cart