Tom Fishburne: Marketoonist

We create content marketing campaigns with cartoons.

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internet of things

Last week’s news that Google would buy Nest triggered a lot of discussion on the future of marketing (this cartoon was inspired by a joking tweet from Valleywag’s Sam Biddle). Nest makes smart home devices like learning thermostats (which I personally love) and smoke alarms, with the goal of creating a conscious home. It also collects a lot of data. [...]

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big data

There’s a funny saying circulating with marketers right now on the current state of Big Data: “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Gartner recently released a report that 64% of companies are deploying or planning [...]

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branded hashtags

Marketers have gone hashtag crazy. Beyond Twitter and Instagram, Facebook recently incorporated hashtags into its platform. Hashtags are appearing in TV ads and on packaging. Some marketers are referring to hashtags as the new URL. But there’s a fundamental difference between hashtags and a URL. Brands aren’t in control of hashtags. JPMorgan Chase discovered this the hard way a couple [...]

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push notification marketing

Forrester recently released a report on the future of push notifications (those messages that apps send to your mobile device). “Moving forward, we expect to see push notifications integrated as a core component of any direct marketing and relationship program.” That goes for mobile devices, but also for all of the other connected devices like TVs, cars, and game consoles. [...]

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holiday animation

I’m excited to share our first marketoon animation project — a holiday animation about cloud services for Kronos. We’ve been working with Kronos on a weekly cartoon for over three years, so it’s a treat to expand to animation with them. This project included the talents of Michael Jantze. I look forward to expanding more into animation in the New [...]

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naughty or nice

Santa’s not the only one who keeps a list of naughty and nice. We live in the age of consumer empowerment. Consumers can instantly share feedback on a meal at Yelp, a plumber at Angie’s List, even an ex-boyfriend at Lulu. A Harvard Business School study showed that a one-star increase in Yelp leads to a 5 to 9 percent [...]

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social network adoption

Marketers have been closely watching the explosive growth of the latest social network, Snapchat. The social app now shares more that 350m photos every day. Because of the one-to-one messaging and pictures that self-destruct after just a few seconds, it hasn’t been obvious how brands could use Snapchat. But it’s only a matter of time before marketers rush in. Some [...]

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Christmas creep

It’s only a matter of time before holiday deals start lapping themselves. Last year, Target kicked off the Christmas shopping season with a holiday ad on October 7th, 79 days before Christmas and 3 weeks before Halloween. This year, Kmart upped the ante with a holiday ad on September 10th, 105 days before Christmas and right in the midst of [...]

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customer acquisition

Many brands place far more emphasis on new customer acquisition than on customer retention. Yet it costs five times more to attract a new customer than to retain an existing customer. According to Bain, a 5% increase in customer retention can increase a company’s profitability by 75%. I’ve been thinking about this dynamic while dropping Comcast after a series of [...]

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focus group

Market research is a vital part of marketing. Understanding the consumer is the foundation of every meaningful brand. Yet market research can go overboard. Focus groups are frequently called as a knee-jerk response to just about everything. Not every question needs to be validated with a focus group. And not every focus group needs to run the same way. I’m [...]

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License Marketoonist comics License
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