Tom Fishburne: Marketoonist

We create content marketing campaigns with cartoons.

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how we consume media

Our media habits have changed irrevocably. But much of today’s marketing is still biased toward how we consumed media in the past. It feels like we’re in an awkward adolescent stage of media planning. Digital media is often bolted onto traditional media in a disjointed way. There’s not enough integrated planning where the big marketing idea comes first. Instead, a […]

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targeted ads

Marketers spend a lot of time and effort trying to infer consumer behavior through the signals they leave online and offline. We’re in an interesting stage here. In some ways, the tools are continually getting more sophisticated (and creepy in their accuracy). In other ways, they are a blunt instrument with a lot of potential to draw false conclusions. Or […]

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5 stages of data-driven marketing

The road of data-driven marketing is bumpy. For all the promise, there’s also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they started their careers. I’ve drawn a few cartoons on the tension between the Math Men and the Mad Men. Ultimately marketing will require both. But we’re in […]

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more with less

While some brands plunked down $4.5 million for a 30-second spot this Superbowl Sunday, most marketers are being asked to do more with less. This can feel like an impossible task. I once moved from a large brand with a large advertising budget to a small challenger brand with virtually no budget. At the large brand, we used to complain […]

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stage gate innovation

Innovation is not for the faint of heart. At times, managing innovation can feel like the myth of Sisyphus, repeatedly pushing a boulder up hill. Particularly when navigating the stage gate process. Most organizations use some form of stage gate process to manage innovation. New product ideas must pass through a series of stage gates, where they are poked, prodded, […]

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shiny object syndrome

Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises to be the next big idea in marketing. We sometimes get so enamored by the shiny new thing that we forget the fundamentals that the business goals come first. The shiny objects that we come […]

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social ads

The old adage goes, if you’re not paying for the product, you are the product. This has long been true of our data. Consumers pay for “free” services like search engines and social networks by letting companies collect and package their data so that marketers can target them more effectively. Nowhere is this more visible than the increasing trend of […]

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marketing funnel

Many marketers have funnel-vision. We learn to see our customers in a linear path. Our job is to systematically move customers from step to step. The rise of data-driven marketing has made it easier to measure and improve the performance of each stage. In theory, this model keeps marketers focused on activities that lead to results. In practice, the funnel […]

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social media stars

YouTube has been increasingly promoting its homegrown talent to advertisers. YouTube vlogger Michelle Phan partnered with Lancome, Bethany Mota partnered with Aeropostale, and the Fine Brothers partnered with Friskies. Brands have been partnering with social media influencers for years. It can be an effective way for a brand to combine content creation with audience reach. But it’s tempting for brands […]

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targeted holiday advertising

’Tis the season of targeted holiday advertising. According to the AA/Warc Expenditure Report (UK), brands spend 35% of their annual ad budget in the Christmas period, more than any other time of the year. Christmas advertising spend in 2014 is setting records (up 24% in the UK over the last 5 years), with much of that moving online and to […]

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License Marketoonist comics License
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  • Presentation $35 | Add to Cart
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  • Free to use in blog posts View Cart