This is the latest in a marketoon series with Baynote called “Intent to Buy” that parodies the state of e-commerce personalization. The series spotlights the top challenges that marketers face in online experience. Baynote is offering a signed print of this cartoon to every comment or cartoon suggestion posted at the Baynote blog over the next week (by 3/21; U.S. [...]
The Kony video famously generated 70 million views last week. It left many marketers thinking of the “viral video” as a silver bullet. If a viral video could raise so much awareness of an Ugandan warlord, then maybe a viral video could raise awareness of a brand’s single minded proposition. Marketers often add viral videos to marketing plans as if [...]
I gave a 30-minute talk today at the MarketingProfs conference on Content Marketing. In case you missed it, they’ve archived the talk here. I’ve also posted my slides and notes below. >>>>> I am both a cartoonist and a career marketer. I run a studio called Marketoon Studios that brings the two together. We create content marketing campaigns with cartoons [...]
Pinterest is the talk of the marketing town. It’s the fastest growing social network, stars a highly engaged high-income audience, and is driving more referral traffic than Google+, LinkedIn, YouTube, and MySpace combined. As brands jump on the Pinsanity bandwagon, remember the lesson from every social network that preceded it. What’s more important than the platform is what we’re asking [...]
Design thinking is regularly talked about in business, but design is often relegated to a supporting role. Two years ago, I spent a couple days at IDEO, seeing their approach to design thinking first hand. IDEO pioneered much of what the business world knows about design thinking. IDEO calls it human-centered design. In contrast, many organizations follow heritage-centered design. I [...]
This cartoon is inspired by one of my favorite Gary Larson cartoons, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel illustrates “what we say to dogs”. The second panel shows “what they hear”, with every word (except the dog’s name) replaced by “blah blah blah”. Consumers have this same [...]
This is the latest in a marketoon series with Baynote called “Intent to Buy” that parodies the state of e-commerce personalization. The series spotlights the top challenges that marketers face in online experience. Baynote is offering a signed print of this cartoon to every comment or cartoon suggestion posted at the Baynote blog over the next week (by 2/22; U.S. [...]
Few topics generate as many deer-in-headlights looks from marketers as social media ROI. It’s hard to know what to measure and it’s tricky to tie social media efforts directly to business results. A recent survey from the Chartered Institute of Marketers showed that very few marketers can measure the effectiveness of social media. Nearly a third describe social media as [...]
I started sketching this cartoon weeks ago after hearing that Carnival offered a voucher for 30% off future cruises to passengers of the Costa Condordia. Coincidentally this was before last week’s dramatic blunders of Susan G Komen for the Cure. PR crises are nothing new. The field of crisis management originated with the environmental and industrial disasters of the 1980′s [...]
This is the latest in a marketoon series with Baynote called “Intent to Buy” that parodies the state of e-commerce personalization. The series spotlights the top challenges that marketers face in online experience. Baynote is offering a signed print of this cartoon to every comment or cartoon suggestion posted at the Baynote blog over the next week (by 2/8; U.S. [...]
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