Tom Fishburne: Marketoonist

I create cartoon campaigns that help businesses communicate.

Recent Posts

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what ads say

This cartoon is inspired by one of my favorite Gary Larson cartoons, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel illustrates “what we say to dogs”. The second panel shows “what they hear”, with every word (except the dog’s name) replaced by “blah blah blah”. Consumers have this same [...]

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buying guide

This is the latest in a marketoon series with Baynote called “Intent to Buy” that parodies the state of e-commerce personalization. The series spotlights the top challenges that marketers face in online experience. Baynote is offering a signed print of this cartoon to every comment or cartoon suggestion posted at the Baynote blog over the next week (by 2/22; U.S. [...]

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social media ROI

Few topics generate as many deer-in-headlights looks from marketers as social media ROI. It’s hard to know what to measure and it’s tricky to tie social media efforts directly to business results. A recent survey from the Chartered Institute of Marketers showed that very few marketers can measure the effectiveness of social media. Nearly a third describe social media as [...]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

the five stages of a PR disaster

I started sketching this cartoon weeks ago after hearing that Carnival offered a voucher for 30% off future cruises to passengers of the Costa Condordia. Coincidentally this was before last week’s dramatic blunders of Susan G Komen for the Cure. PR crises are nothing new. The field of crisis management originated with the environmental and industrial disasters of the 1980′s [...]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

abandonment

This is the latest in a marketoon series with Baynote called “Intent to Buy” that parodies the state of e-commerce personalization. The series spotlights the top challenges that marketers face in online experience. Baynote is offering a signed print of this cartoon to every comment or cartoon suggestion posted at the Baynote blog over the next week (by 2/8; U.S. [...]

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the social super bowl

Next Sunday’s Super Bowl will be one of the biggest social media integrated live events ever, including a 2,800-square-foot social media command center built for the game. Super Bowl advertisers are building social into their campaigns like never before. GM created a Chevy Game Time mobile app to answer trivia, win prizes, and engage during the game. Coke is hosting [...]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

free sample

How we execute matters a lot more than which tactics we execute. A few years ago, I helped launch the method brand in the UK. We thought sampling would help tell the brand story person-to-person. We soon discovered that most in-store sampling treated all brands the same. The sampling staff did their jobs, but it was obvious that our brand [...]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

email offer

This is the latest in a marketoon series with Baynote called “Intent to Buy” that parodies the state of e-commerce personalization. The series spotlights the top challenges that marketers face in online experience. Baynote is offering a signed print of this cartoon to every comment or cartoon suggestion posted at the Baynote blog over the next week (by 1/25; U.S. [...]

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market research

My big brand training taught me the “test, test, test, test, launch big” school of market research. I’m a big believer in the power of market research when done well. But I’ve also experienced the purgatory of over-testing. Over-testing limits our ability to move quickly and delays getting our ideas into the real world. I find inspiration in the philosophy [...]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

loyalty

The holy grail of marketing is loyalty. Every marketing plan includes a flow chart on how to migrate consumers from awareness to trial to repeat to loyalty. Saatchi CEO Kevin Roberts even defines a brand as “loyalty beyond reason”. Yet many brands approach loyalty primarily through loyalty programs and loyalty cards that bear little relationship to true loyalty. It’s “loyalty [...]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart