Tom Fishburne: Marketoonist

We create content marketing campaigns with cartoons.

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product bundles

“There are only two ways to make money in business: One is to bundle; the other is to unbundle,” Jim Barksdale said 20 years ago at Netscape. I was struck by a recent HBR interview with Jim and fellow Netscape alum Mark Andreessen about the role of bundling and unbundling in business. Cable TV providers of course get the most […]

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rebranding

Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative. And that a shiny new brand identity won’t automatically solve all of the problems of the business. The marketing world is littered with failed rebranding initiatives (from the Gap to […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

marketing authenticity

Marketers are increasingly pushing for “transparency” and “authenticity” in their brand communication. But, for many brands, this is surface-deep. They want advertising that makes them look authentic and transparent without actually being authentic and transparent. Filmmaker Johan Liedgren wrote a snarky satirical open letter replying to a request to produce “authentic” looking commercials for a brand: “I count no less […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

ice bucket challenge

No sooner had the ALS Ice Bucket Challenge started trending than social media marketers were trying to reverse-engineer it to figure out what made it go viral. It’s been dubbed “the viral event of the summer”. I’ve seen several write ups on how brands can apply the lessons of the Ice Bucket Challenge to their marketing and create the “next” […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

product placement

Product placement has been around since the early days of entertainment, but it feels like we’re in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment shifts and viewers can more easily tune out commercial breaks, marketers are leaping more than ever into the shows themselves. Sometimes the results are really obnoxious, like this […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

branded content

There has never been a better time to take the stage as a brand and share content with our audience. Every night can be open mic night. Yet the rise of content marketing has created an avalanche of really generic branded content. There is still a far greater emphasis of quantity over quality. Much of it reads the same, as […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

who else should we target?

I first drew this cartoon for a presentation at Google, and I’ve been getting enough requests from people to license it, I wanted to share it here. Many brands try to be all things to all people. It can be tempting for marketers to try to target everyone, particularly if you want to reach scale. Yet brands that try to […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

creative review

How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in the world will create mediocre work if the creative review process is managed in a mediocre way. I love the video that circulated a few years ago called […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

sharing personal data with marketers

Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand. In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart

safe is risky

Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play it safe and keep the idea as close to the tried-and-true as possible. We just need to ask Polaroid how that strategy works […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart