Tom Fishburne: Marketoonist

We create content marketing campaigns with cartoons.

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product placement

Product placement has been around since the early days of entertainment, but it feels like we’re in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment shifts and viewers can more easily tune out commercial breaks, marketers are leaping more than ever into the shows themselves. Sometimes the results are really obnoxious, like this […]

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branded content

There has never been a better time to take the stage as a brand and share content with our audience. Every night can be open mic night. Yet the rise of content marketing has created an avalanche of really generic branded content. There is still a far greater emphasis of quantity over quality. Much of it reads the same, as […]

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who else should we target?

I first drew this cartoon for a presentation at Google, and I’ve been getting enough requests from people to license it, I wanted to share it here. Many brands try to be all things to all people. It can be tempting for marketers to try to target everyone, particularly if you want to reach scale. Yet brands that try to […]

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creative review

How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in the world will create mediocre work if the creative review process is managed in a mediocre way. I love the video that circulated a few years ago called […]

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License Marketoonist comics License
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sharing personal data with marketers

Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand. In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would […]

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safe is risky

Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play it safe and keep the idea as close to the tried-and-true as possible. We just need to ask Polaroid how that strategy works […]

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License Marketoonist comics License
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how a brief becomes an ad

The ad creative process can be just as circuitous and political as the classic Schoolhouse Rock video about how a bill becomes a law. Creative briefs often read like peace treaties between the client and agency that pack in everything about a brand (except for a meaningful point of difference). When advertising falls flat, the root cause is often a […]

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License Marketoonist comics License
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  • Presentation $35 | Add to Cart
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marketing technobabble

Marketers can go a little trademark crazy. Sometimes we focus so much on the trademarked features of a product that we lose sight of the actual consumer need. Last week, someone sent me a piece of marketing communication for a new razor, the “Gillette(R) Fusion(R) ProGlide(R) with Flexball(TM) technology.” The string of four trademarked names to describe a single product […]

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License Marketoonist comics License
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brand guidelines

How Draconian are your Brand Guidelines? Many brands focus so much on maintaining consistency that they forget one of the most important goals of Brand Guidelines — inspiring creative work. Building a brand takes a village, inside the company and out. From agencies to packaging engineers, there are a lot of people who touch and influence how a brand comes […]

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License Marketoonist comics License
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push marketing

There’s a fine line between Push and pushy. Marketers have an extraordinarily powerful tool in reaching consumers through their mobile devices. There is potential to deliver messaging to consumers that is perfectly matched to their intent. Yet much of the push marketing that I’ve experienced is anything but. Push without relevance is invasive. There is also a fine line between […]

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License Marketoonist comics License
  • All licensing options include high resolution download.
  • Presentation $35 | Add to Cart
  • Newsletter or Website $100 | Add to Cart
  • Free to use in blog posts View Cart