Client: Kronos
Project: "Time Well Spent" Weekly Cartoon Series
"Time Well Spent helps us connect to our customers, employees, and the world at large (Jim Kizielewicz, CMO)"
Kronos makes workforce management software that tracks the movements of employees all over the world. It’s an industry with a serious mission to improve productivity. Kronos saw the potential of exposing the lighter side of workforce management.
I create an ongoing weekly cartoon series called Time Well Spent that profiles the humorous side of workforce management. I interviewed scores of employees across Kronos to mine the funniest stories of workforce management gone awry. This reinforces Kronos’ brand position that “workforce management doesn’t have to be so hard”. But, more importantly, it allows Kronos to talk to its customers each and every week. The cartoons are about the industry, not the company, so they aren’t seen as advertising. They allow Kronos to host and engage in a conversation.
Since launch, the cartoon has grown virally and many of the cartoon ideas are now coming from readers who are sharing their stories with Kronos. Kronos is using the cartoons to complement their PR, social media, and sales presentations in their markets around the world.