back to school
Last summer, London Business School created a teaching case on our experience launching the method brand in the UK, as part of their entrepreneurship curriculum. It was great fun and culminated in my joining a class to hear 80 students debate all of our decisions.
I then went to the front of the class for a good grilling. I just got a copy of the video and here's a short snippet. It gives a little color to life in an entrepreneurial brand and some opinions on marketing in general.
This experience brought me right back to my student days, so I thought I'd share an old cartoon about business cases from my student strip. It cracked me up that business cases all seem to start with some quirky intro to set the mood, often involving an executive staring wistfully out of the window musing a business dilemma.
