social media monitoring
This cartoon is part of a series I developed with Motista to parody the state of traditional market research. Motista is giving away a signed print of this cartoon to the first five readers who share a comment or suggest a cartoon idea at the Motista blog.
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I came here looking for a video of an overweight cat wearing a dress, falling down the stairs, but all I find is a cartoon about market research.
Quite hilariously though, I found this page using Brandwatch, a social media monitoring tool
I stumbled on this site, too. Lots of LOL
there are layers of social media research. As there are layers to any type of research.
Monitoring is just the crusty outer layer that you peel off and throw in the bin before getting to the juicy stuff that makes your eyes water.