motivating the consumer


This cartoon is part of a series I developed with Motista to parody the state of traditional market research. Motista is giving away a signed print of this cartoon to the first five readers who share a comment or suggest a cartoon idea at the Motista blog.

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One Comment

  1. Tessa Stuart says:

    This cartoon makes me think of some the more arcane yet highly fashionable “insight” trends I have seen come and go in the market research and advertising scene in the UK over the last 20 years – semiotics, NLP, and now – of course! – behavioural economics – , which must be a rich seam for you Tom, with all that Choice Architecture stuff.

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