breaking the rules of traditional retail
Traditional retail can be brutal for a new brand. I gave a 30 min talk a few months ago about launching the method brand in the UK and how Ocado as an entrepreneurial web retailer helps support challenger brands by questioning the status quo.
BROWSE SIMILAR CARTOONS IN: challenger brands, retail, speaking
Is there any subtitled version available? Thx!!
Sorry, no subtitled version I’m afraid (hopefully you’re asking because of your french email address, and not because I’m mumbling or something
It stretched the limits of my technical abilities just to convert it from a DVD to post it here. -Tom
Tom,
I am catching up on my GoogleReader- I saw your post about SXSW and followed this to your presentation about innovation on Vimeo. I loved it!!!! I may be too late for the SXSW vote, but keep me posted.
Michelle
Hi Tom
I hope you don’t mind but we’ve posted up a copy of this on our website, thanks for the mention (any problems please let me know!).
Helen (at eatbigfish)
http://www.eatbigfish.com/
[...] I helped launch the Method brand in the UK, I came across a web grocer called Ocado. Ocado is not the largest retailer in the UK, but it excels in helping brands with the critical [...]