love hurts
Denise Lee Yohn kindly invited me to participate in a project she's writing on brand disappointments. It's a series about brands not living up to their potential.
So far, Denise profiled GNC (General Nutrition Centers), Jonathan Salem Baskin covered Facebook, and John Moore singled out Dairy Queen.
Since Valentines Day is around the corner, I decided to pick a brand that I initially fell madly in love with, but then the relationship went sour. I chose Vonage:
It’s the classic “boy meets brand, brand over-promises, brand under-delivers, boy tells everyone he knows to avoid brand” cautionary tale. In short, it’s the story of a “one night brand”. Far too often, brands put all of their investment and focus on the up-front advertising and forget that the relationship doesn’t end at the point of purchase.
The rest of my post is here, including this cartoon, which was inspired by Vonage. At least I got that out of the relationship.
