the big draw
I came across The Big Draw at the British Museum recently. It’s a month-long program put on by The Campaign for Drawing. They’re trying to encourage people to take up drawing, which I’m all for. They do this by staging big draw-ins like this one in museums all across the UK. They then stuck up everyone’s drawings in a big collage on the museum wall. So, I can honestly say one of my 4-year old’s drawings has hung in the British Museum. Pretty cool. I like that they found a way to think big with their mission, and to really connect with people. Great promotion.