sisyphus revisted
I’m giving a little talk to a group of marketers at Pepsi tomorrow. When they originally asked me to speak, we talked about one of the dilemmas of innovation in a large company. Senior management want to be included in the decisions, but they don’t have enough time to really be in the loop. By the time they have a moment to swoop in, the team has already moved on. This often leads to "decisions" being "re-decided".
I’ve been feeling a little bit of this dynamic lately too, now that I’m in a satellite office eight time zones away from the home office. The age-old centralized/decentralized pendulum. Mulling this over, the Sisyphus metaphor popped to mind.
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