have we met ü yet?
A bit of blogging radio silence this last week. I took advantage of Thanksgiving to have some holiday time with the family around London, and let my kids fill up my cartoon sketchpad with crayon drawings of puppies and flowers and princesses.
That said, I couldn’t resist snapping this photo of the cute little Gü stand that sprouted up in front of the Natural History Museum, just next to the winter ice rink. I’ve blogged about Gü before. They make delicious chocolate puds (think warm chocolate souffles), and have extended into other chocolate delectables, including brownies and ice cream.
I met Amelia, their head of sales, at an event a few months ago, and she told me that sampling was their top marketing activity. And, the product really does sell itself. It was smart to plant themselves next to an ice rink, and I’m sure they won quite a few converts. They were offering a free hot chocolate with every skate rental and generously gave us a couple extra brownies with our hot chocolates. Really memorable impact for a small brand.
This sure beats the usual in-store sampling with someone who may have been shlepping dog food the day before. And, they may actually make money at it.
