greentomatocars
Interesting concept that launched in London about a year ago. greentomatocars is a taxi service that is decided to be as environmentally-friendly as possible. They all drive Prius cars (and are testing out the new SuperPrius rated at a 100 mpg) and do a bunch of other stuff to offset the effects of car travel. But the smartest part of the concept is that it’s parity priced. They keep the prices the same as regular black cabs, so they can appeal to more people. So, it’s environmental without consumer tradeoffs. Because operating costs are lower, this business model works out even though the up-front costs are higher.
Come to Vancouver, Tom. All new permits are for Hybrid cars for taxis, it is all parity priced, it is all companies, and now almost 30% of the fleet is hybrid – and growing.
That’s great to hear. Another great example coming from Canada. Of course I’d love to visit Vancouver for reasons beyond new taxi permits.
In 1986, we took the family truckster station wagon all the way from Virginia to Vancouver for the World Expo. I’m long overdue for another trip (this time without fighting my brother in the back seat the whole way).
Have you heard of Climate Cars, as well? http://www.climatecars.com/index.html
It’s also a fleet of Prius cars, but with 1st class service. Drivers dressed smartly, complimentary mineral water, magazines and newspapers for your ride through traffic.