aqualung friendly

I had a fun consumer interaction this week.  Since our brand is so new in the UK, we decided to start answering all consumer emails ourselves in the office rather than have our consumer group in San Francisco handle them.  It just puts us more in tune with what people really think, and we don’t have the time difference lag.  We plan to put in the consumer phone line right into our office soon too (hopefully in a red London phone booth), and take turns fielding calls.

Anyway, this week I got into an email discussion with a nice woman named Shona who was having trouble finding our brand in the UK.  She mentioned in passing that she would be in the US this fall traveling with her husband’s band.  When I probed, it turned out that her husband is none other than Ian Anderson, founding member and lead singer/flutist of megagroup Jethro Tull.  Pretty cool. 

Anyway, Shona gave me a good excuse to post this masterful bit of Ian Anderson fluting, from a 1976 show in Tampa.  I can only hope our brand has that kind of longevity.

PREVIOUS: nice little touches

NEXT: stern on brands

BROWSE SIMILAR CARTOONS IN: Uncategorized