bladerunner
Kind of an offbeat product benefit that made the London news this week. This innocent looking light blue hoodie is made by a company called Bladerunner. It’s actually made out of Kevlar, the same material in bullet-proof vests. May sound hokie, but it did the trick for a local teen who was mugged at an ATM. What a testimonial. This story is all the advertising this little company will ever need.
