big knit
A real cool, offbeat promotion from innocent. Every year since 2003, they recruit people to knit little woolen hats for their smoothie bottles. You can find these special hat-wearing smoothies for a limited time at Sainsburys. The funds then go to a charity called Age Concern to help elderly people during the cold winter months. Last year, over 230,000 hats were donated and put onto smoothies, resulting in a £115,000 donation. Much more fun that clipping boxtops or sending in yogurt lids.
I love the little hats! We saw them last winter and bought a bunch of the bottles for that reason alone. I still have the little hat on my desk. Great idea, from a great company.