why start a blog?
To be honest, I feel like I already have one. My cartoons are blogs of sorts. I think of "Brand Camp" as an online diary of my marketing life. I've been emailing it out to people for the last 5 years, and it's spanned most of my marketing stints from General Mills to Dreyer's to method.
But, I just moved to London from San Francisco, and my weekly cartoons can't keep up the pace with all of the new things that I'm seeing here. So, I thought it would be fun to post random things I'm seeing in marketing in the UK. Some of my favorite brands are here (innocent, Gu, Dorset cereals), and I feel like a student again. Also, I'm in the midst of helping introduce method to the UK. We're just 4 people in a tiny office 2 months into our launch, and I thought it would be fun to capture the early days of our brand launch.
I'll post my cartoons too – along with a little backstory. This one is all about brand onions, brand architectures, brand tortillas, etc (it seems like every branding company has a different handle for this). I was inspired by an article by Chris Forrest I found in "Market Leader" that I can't seem to find online.
License
Congratulations on the launch of your blog! It’s going to be great to have your voice out here… Your illustrations do EXACTLY what a blog entry should do (but better)… Short, sweet, to the point, pithy, attention getting. I look forward to reading what you have to write… Welcome!