trust you to send it back
I just finished reading the howies summer catalog cover to cover. This is a small English clothing brand kind of like a surfing J. Peterman. Anyway, they have this cool free book exchange based on trust:
"Just like we do every year, we offer the books that are on our bookshelves to customers to borrow and read … you can borrow any book from our library and we trust you to send it back. Of all the books we have sent out, only a small handful never made it back. Trust works. To borrow a book just email us at brainfood@howies.co.uk"
The list includes everything from Ben & Jerry’s Double Dip to The Meaning of Lost & Mismatched Socks.
How refreshing to trust your consumers enough to lend them books?
